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O'Cass, Aron

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Title Hits Visitors Downloads
Studying the effects of materialism, religiosity and status consumption on subjective well-being: an Indonesian perspective 106 90 1
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status 192 173 1
Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling 34 33 0
Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services 88 74 0
International market entry mode strategy: a region-within-country perspective 120 92 1
An exploration of personality and speed limit compliance 38 35 0
An exploratory perspective of service brand associations 91 82 1
Examining the effects of perceived web innovateness in e-retailing 65 62 0
Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences 75 74 0
A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise 49 42 0
Balancing external adaptation and internal effectiveness: achieving better brand performance 77 68 4
Creating value offerings via operant resource-based capabilities 174 143 2
Implementing competitive strategies: the role of responsive and proactive market orientations 35 31 0
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites 274 239 0
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance 157 155 0
Explaining brand performance differentials between firms via innovation and marketing 143 129 0
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective 86 70 0
Creating compelling e-service encounters: examining e-service attributes and flow 58 53 0
Exploring consumer status and conspicuous consumption 217 170 2
Examining the effects of website-induced flow in professional sporting team websites 63 50 0
Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management 70 63 4
Service branding: consumer verdicts on service brands 72 53 3
What happens when things go wrong?: retail sales explanations and their effects 63 55 0
Retail sales explanations: resolving unsatisfactory sales encounters 149 132 2
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters 70 59 2
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia 160 131 0
Service brands and communication effects 82 77 0
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing 76 63 4
Value creation architecture and engineering: a business model encompassing the firm-customer dyad 89 84 0
The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand 36 32 2
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation 85 77 0
An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours 112 102 0
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing 25 24 0
Exploring marketing effectiveness via market orientation, resource possession and marketing capability 61 55 0
The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance 48 44 0
Examining the effects of service brand communications on brand evaluation 147 128 2
Market orientation versus innovative culture: two routes to superior brand performance 238 227 2
Understanding the role of retail store service in light of self-image: store image congruence 48 45 0
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India 104 86 0
Studying the effect of market orientation and organisational culture on a brand's performance 46 41 0
Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding 202 185 2
Exploring performance differentials via resource possession and firm capabilities 23 19 0
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment 137 110 2
An examination of the antecedents of repatronage intentions across different retail store formats 40 31 4
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective 35 30 3
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