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O'Cass, Aron

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Studying the effects of materialism, religiosity and status consumption on subjective well-being: an Indonesian perspective 131 115 1
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status 234 214 1
Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling 45 44 0
Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services 97 83 0
International market entry mode strategy: a region-within-country perspective 125 97 1
An exploration of personality and speed limit compliance 46 43 0
An exploratory perspective of service brand associations 100 91 1
Examining the effects of perceived web innovateness in e-retailing 85 82 0
Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences 98 97 0
A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise 68 60 0
Balancing external adaptation and internal effectiveness: achieving better brand performance 105 95 4
Creating value offerings via operant resource-based capabilities 203 172 2
Implementing competitive strategies: the role of responsive and proactive market orientations 42 38 0
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites 326 291 0
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance 196 194 0
Explaining brand performance differentials between firms via innovation and marketing 171 157 0
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective 135 119 0
Creating compelling e-service encounters: examining e-service attributes and flow 104 98 2
Exploring consumer status and conspicuous consumption 258 210 2
Examining the effects of website-induced flow in professional sporting team websites 77 64 0
Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management 81 74 4
Service branding: consumer verdicts on service brands 78 59 3
What happens when things go wrong?: retail sales explanations and their effects 81 73 0
Retail sales explanations: resolving unsatisfactory sales encounters 167 150 2
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters 83 72 2
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia 186 156 0
Service brands and communication effects 92 87 0
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing 117 104 4
Value creation architecture and engineering: a business model encompassing the firm-customer dyad 117 112 0
The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand 48 44 2
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation 99 87 0
An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours 128 118 0
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing 35 34 0
Exploring marketing effectiveness via market orientation, resource possession and marketing capability 77 71 0
The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance 55 51 0
Examining the effects of service brand communications on brand evaluation 192 173 2
Market orientation versus innovative culture: two routes to superior brand performance 278 266 2
Understanding the role of retail store service in light of self-image: store image congruence 60 57 0
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India 148 129 0
Studying the effect of market orientation and organisational culture on a brand's performance 64 59 0
Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding 238 221 2
Exploring performance differentials via resource possession and firm capabilities 41 35 0
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment 146 119 2
An examination of the antecedents of repatronage intentions across different retail store formats 42 33 4
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective 50 45 3
Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators 1 1 0
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