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O'Cass, Aron

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Title Hits Visitors Downloads
Studying the effects of materialism, religiosity and status consumption on subjective well-being: an Indonesian perspective 117 101 1
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status 212 193 1
Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling 38 37 0
Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services 93 79 0
International market entry mode strategy: a region-within-country perspective 120 92 1
An exploration of personality and speed limit compliance 39 36 0
An exploratory perspective of service brand associations 94 85 1
Examining the effects of perceived web innovateness in e-retailing 77 74 0
Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences 82 81 0
A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise 54 46 0
Balancing external adaptation and internal effectiveness: achieving better brand performance 90 80 4
Creating value offerings via operant resource-based capabilities 195 164 2
Implementing competitive strategies: the role of responsive and proactive market orientations 40 36 0
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites 302 267 0
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance 177 175 0
Explaining brand performance differentials between firms via innovation and marketing 157 143 0
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective 100 84 0
Creating compelling e-service encounters: examining e-service attributes and flow 72 67 1
Exploring consumer status and conspicuous consumption 239 191 2
Examining the effects of website-induced flow in professional sporting team websites 70 57 0
Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management 72 65 4
Service branding: consumer verdicts on service brands 76 57 3
What happens when things go wrong?: retail sales explanations and their effects 69 61 0
Retail sales explanations: resolving unsatisfactory sales encounters 158 141 2
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters 78 67 2
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia 169 140 0
Service brands and communication effects 89 84 0
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing 92 79 4
Value creation architecture and engineering: a business model encompassing the firm-customer dyad 104 99 0
The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand 40 36 2
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation 93 81 0
An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours 122 112 0
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing 29 28 0
Exploring marketing effectiveness via market orientation, resource possession and marketing capability 73 67 0
The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance 52 48 0
Examining the effects of service brand communications on brand evaluation 172 153 2
Market orientation versus innovative culture: two routes to superior brand performance 259 247 2
Understanding the role of retail store service in light of self-image: store image congruence 50 47 0
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India 130 111 0
Studying the effect of market orientation and organisational culture on a brand's performance 50 45 0
Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding 208 191 2
Exploring performance differentials via resource possession and firm capabilities 28 22 0
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment 141 114 2
An examination of the antecedents of repatronage intentions across different retail store formats 41 32 4
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective 41 36 3
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