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James, Melanie

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Title Hits Visitors Downloads
The reading journal blog assessment task: public relations students’ perceptions 175 150 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 2157 1666 2
The HPV school vaccination program: a discourse analysis of information provided to parents 15 12 0
Strategies to proactively manage activity 171 157 0
The use of intentional positioning techniques in government agencies' communication campaigns 191 153 1
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 454 386 210
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 184 160 5
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 107 79 8
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election 17 14 0
Getting to the heart of public relations: the concept of strategic intent 294 256 2
Ready, aim, fire: key messages in public relations campaigns 148 110 11
The construction of intended meanings: furthering understanding of the purpose of public relations 292 231 87
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 47 38 0
Positioning theory and strategic communication: a new approach to public relations research and practice 135 108 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 122 92 7
A provisional conceptual framework for intentional positioning in public relations 118 79 0
Situating a new voice in public relations: the application of positioning theory to research and practice 1 1 0
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 773 549 121
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 68 50 0
Positioning theory and strategic communication: a new approach to public relations research and practice 108 75 0
Talking back: reflecting on feminism, public relations and research 0 0 0
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations 0 0 0
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James, Melanie

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