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James, Melanie

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A review of the impact of new media on public relations: challenges for terrain, practice and education 2039 1556 2
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 178 157 4
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 441 376 200
Positioning theory and strategic communication: a new approach to public relations research and practice 131 106 0
The use of intentional positioning techniques in government agencies' communication campaigns 183 147 1
Ready, aim, fire: key messages in public relations campaigns 136 104 10
The construction of intended meanings: furthering understanding of the purpose of public relations 287 229 85
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 121 91 7
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 59 43 0
Positioning theory and strategic communication: a new approach to public relations research and practice 98 66 0
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 750 534 117
The HPV school vaccination program: a discourse analysis of information provided to parents 15 12 0
Getting to the heart of public relations: the concept of strategic intent 289 251 2
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 107 79 8
Strategies to proactively manage activity 171 157 0
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 46 37 0
Situating a new voice in public relations: the application of positioning theory to research and practice 1 1 0
The reading journal blog assessment task: public relations students’ perceptions 173 148 4
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election 17 14 0
A provisional conceptual framework for intentional positioning in public relations 111 74 0
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James, Melanie

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