GlobalView

James, Melanie

Statistics
Title Hits Visitors Downloads
A provisional conceptual framework for intentional positioning in public relations 0 0 0
The use of intentional positioning techniques in government agencies' communication campaigns 100 93 1
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 491 373 80
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 38 34 3
Positioning theory and strategic communication: a new approach to public relations research and practice 50 49 0
A review of the impact of new media on public relations: challenges for terrain, practice and education 1053 840 2
The reading journal blog assessment task: public relations students’ perceptions 125 110 4
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 282 247 96
Ready, aim, fire: key messages in public relations campaigns 38 38 1
Positioning theory and strategic communication: a new approach to public relations research and practice 0 0 0
Strategies to proactively manage activity 124 123 0
The construction of intended meanings: furthering understanding of the purpose of public relations 228 191 76
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 18 15 1
Getting to the heart of public relations: the concept of strategic intent 239 214 2
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 127 116 4
Repository Search URL

James, Melanie

Formatted Bibliography URL

James, Melanie

Bibliography Markup

To include a live feed of this author's bibliography on a static Web page (e.g., a personal home page), add the following HTML code to the body of your HTML.