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James, Melanie

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Title Hits Visitors Downloads
The use of intentional positioning techniques in government agencies' communication campaigns 87 80 1
The reading journal blog assessment task: public relations students’ perceptions 122 107 4
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 443 339 71
Getting to the heart of public relations: the concept of strategic intent 233 209 2
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 120 109 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 781 575 2
Strategies to proactively manage activity 122 121 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 251 219 69
Ready, aim, fire: key messages in public relations campaigns 28 28 0
Positioning theory and strategic communication: a new approach to public relations research and practice 43 43 0
The construction of intended meanings: furthering understanding of the purpose of public relations 214 179 69
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 15 12 1
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 24 23 1
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James, Melanie

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James, Melanie

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