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James, Melanie

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Title Hits Visitors Downloads
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 16 13 0
A review of the impact of new media on public relations: challenges for terrain, practice and education 1577 1229 2
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 49 41 6
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 150 137 4
The use of intentional positioning techniques in government agencies' communication campaigns 133 114 1
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 65 55 4
Positioning theory and strategic communication: a new approach to public relations research and practice 71 65 0
A provisional conceptual framework for intentional positioning in public relations 53 35 0
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 12 11 0
Strategies to proactively manage activity 134 132 0
Ready, aim, fire: key messages in public relations campaigns 80 71 5
Getting to the heart of public relations: the concept of strategic intent 249 223 2
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 334 292 131
Positioning theory and strategic communication: a new approach to public relations research and practice 17 14 0
The reading journal blog assessment task: public relations students’ perceptions 140 125 4
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 658 471 108
The construction of intended meanings: furthering understanding of the purpose of public relations 249 208 84
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James, Melanie

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James, Melanie

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