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James, Melanie

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Title Hits Visitors Downloads
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 723 501 110
The reading journal blog assessment task: public relations students’ perceptions 143 127 4
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 14 11 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 69 58 4
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 13 12 0
Positioning theory and strategic communication: a new approach to public relations research and practice 73 68 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 339 296 134
The construction of intended meanings: furthering understanding of the purpose of public relations 248 207 85
Strategies to proactively manage activity 135 133 0
A provisional conceptual framework for intentional positioning in public relations 56 38 0
The use of intentional positioning techniques in government agencies' communication campaigns 140 120 1
A review of the impact of new media on public relations: challenges for terrain, practice and education 1959 1426 2
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 153 140 4
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 56 45 7
Ready, aim, fire: key messages in public relations campaigns 80 69 5
Positioning theory and strategic communication: a new approach to public relations research and practice 24 19 0
Getting to the heart of public relations: the concept of strategic intent 248 222 2
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James, Melanie

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James, Melanie

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