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James, Melanie

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Title Hits Visitors Downloads
The reading journal blog assessment task: public relations students’ perceptions 145 129 4
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 77 61 5
A provisional conceptual framework for intentional positioning in public relations 64 43 0
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 156 143 4
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 686 486 112
Positioning theory and strategic communication: a new approach to public relations research and practice 25 19 0
Getting to the heart of public relations: the concept of strategic intent 254 228 2
The construction of intended meanings: furthering understanding of the purpose of public relations 252 209 84
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 12 11 0
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 62 49 6
The use of intentional positioning techniques in government agencies' communication campaigns 138 117 1
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 342 297 136
A review of the impact of new media on public relations: challenges for terrain, practice and education 1722 1321 2
Ready, aim, fire: key messages in public relations campaigns 87 75 5
Strategies to proactively manage activity 136 133 0
Positioning theory and strategic communication: a new approach to public relations research and practice 76 68 0
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 22 17 0
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James, Melanie

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James, Melanie

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