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James, Melanie

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Title Hits Visitors Downloads
A provisional conceptual framework for intentional positioning in public relations 90 58 0
Getting to the heart of public relations: the concept of strategic intent 273 238 2
The use of intentional positioning techniques in government agencies' communication campaigns 158 131 1
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 30 23 0
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 89 66 7
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 710 501 113
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 382 327 159
Positioning theory and strategic communication: a new approach to public relations research and practice 62 40 0
The reading journal blog assessment task: public relations students’ perceptions 157 136 4
The construction of intended meanings: furthering understanding of the purpose of public relations 274 220 85
Strategies to proactively manage activity 154 143 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 100 75 6
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 38 25 0
Positioning theory and strategic communication: a new approach to public relations research and practice 112 91 0
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 166 150 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 1849 1418 2
Ready, aim, fire: key messages in public relations campaigns 115 90 9
The HPV school vaccination program: a discourse analysis of information provided to parents 9 6 0
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James, Melanie

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