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James, Melanie

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Title Hits Visitors Downloads
The use of intentional positioning techniques in government agencies' communication campaigns 49 46 1
The reading journal blog assessment task: public relations students’ perceptions 117 102 4
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 307 227 48
Getting to the heart of public relations: the concept of strategic intent 183 159 2
The construction of intended meanings: furthering understanding of the purpose of public relations 164 134 50
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 96 85 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 517 353 2
Strategies to proactively manage activity 112 111 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 158 133 14
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James, Melanie

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James, Melanie

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