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James, Melanie

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Title Hits Visitors Downloads
The reading journal blog assessment task: public relations students’ perceptions 173 148 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 2088 1601 2
The HPV school vaccination program: a discourse analysis of information provided to parents 15 12 0
Strategies to proactively manage activity 171 157 0
The use of intentional positioning techniques in government agencies' communication campaigns 188 151 1
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 447 381 204
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 179 158 4
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 107 79 8
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election 17 14 0
Getting to the heart of public relations: the concept of strategic intent 291 253 2
Ready, aim, fire: key messages in public relations campaigns 140 106 10
The construction of intended meanings: furthering understanding of the purpose of public relations 291 230 87
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 46 37 0
Positioning theory and strategic communication: a new approach to public relations research and practice 133 107 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 121 91 7
A provisional conceptual framework for intentional positioning in public relations 113 75 0
Situating a new voice in public relations: the application of positioning theory to research and practice 1 1 0
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 763 541 120
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 66 48 0
Positioning theory and strategic communication: a new approach to public relations research and practice 107 74 0
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James, Melanie

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