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James, Melanie

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Title Hits Visitors Downloads
The use of intentional positioning techniques in government agencies' communication campaigns 135 116 1
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 12 11 0
Ready, aim, fire: key messages in public relations campaigns 78 68 5
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 687 481 109
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 50 41 6
Positioning theory and strategic communication: a new approach to public relations research and practice 13 11 0
A review of the impact of new media on public relations: challenges for terrain, practice and education 1642 1265 2
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 14 11 0
Positioning theory and strategic communication: a new approach to public relations research and practice 70 65 0
A provisional conceptual framework for intentional positioning in public relations 50 33 0
The construction of intended meanings: furthering understanding of the purpose of public relations 247 206 84
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 67 56 4
Strategies to proactively manage activity 135 133 0
Getting to the heart of public relations: the concept of strategic intent 246 221 2
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 338 295 133
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 148 136 4
The reading journal blog assessment task: public relations students’ perceptions 140 125 4
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James, Melanie

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James, Melanie

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