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James, Melanie

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Title Hits Visitors Downloads
Getting to the heart of public relations: the concept of strategic intent 249 223 2
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 12 11 0
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 154 141 4
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 55 45 6
A review of the impact of new media on public relations: challenges for terrain, practice and education 1657 1273 2
The use of intentional positioning techniques in government agencies' communication campaigns 136 117 1
Ready, aim, fire: key messages in public relations campaigns 86 74 5
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 19 14 0
The reading journal blog assessment task: public relations students’ perceptions 145 129 4
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 73 59 4
Positioning theory and strategic communication: a new approach to public relations research and practice 24 18 0
Positioning theory and strategic communication: a new approach to public relations research and practice 74 67 0
A provisional conceptual framework for intentional positioning in public relations 59 39 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 338 294 134
The construction of intended meanings: furthering understanding of the purpose of public relations 250 208 84
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 673 477 111
Strategies to proactively manage activity 134 132 0
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James, Melanie

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James, Melanie

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