GlobalView

James, Melanie

Statistics
Title Hits Visitors Downloads
The reading journal blog assessment task: public relations students’ perceptions 175 150 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 2299 1794 2
The HPV school vaccination program: a discourse analysis of information provided to parents 15 12 0
Strategies to proactively manage activity 172 158 0
The use of intentional positioning techniques in government agencies' communication campaigns 198 158 1
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 480 412 234
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 189 162 5
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 108 80 8
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election 20 17 0
Getting to the heart of public relations: the concept of strategic intent 305 262 2
Ready, aim, fire: key messages in public relations campaigns 157 115 11
The construction of intended meanings: furthering understanding of the purpose of public relations 295 233 89
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 50 41 0
Positioning theory and strategic communication: a new approach to public relations research and practice 138 109 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 125 93 7
A provisional conceptual framework for intentional positioning in public relations 124 82 0
Situating a new voice in public relations: the application of positioning theory to research and practice 1 1 0
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 807 569 125
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 71 52 0
Positioning theory and strategic communication: a new approach to public relations research and practice 175 137 0
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations 0 0 0
Talking back: reflecting on feminism, public relations and research 0 0 0
Repository Search URL

James, Melanie

Formatted Bibliography URL

James, Melanie

Bibliography Markup

To include a live feed of this author's bibliography on a static Web page (e.g., a personal home page), add the following HTML code to the body of your HTML.