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James, Melanie

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Title Hits Visitors Downloads
A provisional conceptual framework for intentional positioning in public relations 103 68 0
Getting to the heart of public relations: the concept of strategic intent 287 250 2
The use of intentional positioning techniques in government agencies' communication campaigns 182 148 1
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 43 34 0
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 106 77 8
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 744 528 115
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 431 367 194
Positioning theory and strategic communication: a new approach to public relations research and practice 92 60 0
The reading journal blog assessment task: public relations students’ perceptions 172 147 4
The construction of intended meanings: furthering understanding of the purpose of public relations 285 227 85
Strategies to proactively manage activity 169 155 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 112 84 6
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 52 36 0
Positioning theory and strategic communication: a new approach to public relations research and practice 127 103 0
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 174 155 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 2001 1537 2
The HPV school vaccination program: a discourse analysis of information provided to parents 15 12 0
Ready, aim, fire: key messages in public relations campaigns 130 98 10
Situating a new voice in public relations: the application of positioning theory to research and practice 2 2 0
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election 17 14 0
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James, Melanie

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