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James, Melanie

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Title Hits Visitors Downloads
The use of intentional positioning techniques in government agencies' communication campaigns 67 63 1
The reading journal blog assessment task: public relations students’ perceptions 121 106 4
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 402 302 62
Getting to the heart of public relations: the concept of strategic intent 215 191 2
The construction of intended meanings: furthering understanding of the purpose of public relations 189 156 59
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 106 95 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 673 479 2
Strategies to proactively manage activity 118 117 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 198 172 32
Ready, aim, fire: key messages in public relations campaigns 18 18 0
Positioning theory and strategic communication: a new approach to public relations research and practice 17 17 0
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 0 0 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 3 3 0
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James, Melanie

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James, Melanie

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