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James, Melanie

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Title Hits Visitors Downloads
A provisional conceptual framework for intentional positioning in public relations 0 0 0
The use of intentional positioning techniques in government agencies' communication campaigns 96 89 1
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 471 362 76
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 35 31 3
Positioning theory and strategic communication: a new approach to public relations research and practice 50 49 0
A review of the impact of new media on public relations: challenges for terrain, practice and education 908 700 2
The reading journal blog assessment task: public relations students’ perceptions 123 108 4
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 268 233 84
Ready, aim, fire: key messages in public relations campaigns 38 38 1
Positioning theory and strategic communication: a new approach to public relations research and practice 0 0 0
Strategies to proactively manage activity 124 123 0
The construction of intended meanings: furthering understanding of the purpose of public relations 227 190 75
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 17 14 1
Getting to the heart of public relations: the concept of strategic intent 238 213 2
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 125 114 4
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James, Melanie

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