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James, Melanie

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Title Hits Visitors Downloads
A provisional conceptual framework for intentional positioning in public relations 0 0 0
A review of the impact of new media on public relations: challenges for terrain, practice and education 825 618 2
Getting to the heart of public relations: the concept of strategic intent 236 212 2
Positioning theory and strategic communication: a new approach to public relations research and practice 49 48 0
The construction of intended meanings: furthering understanding of the purpose of public relations 224 187 75
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 125 114 4
The use of intentional positioning techniques in government agencies' communication campaigns 93 86 1
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 16 13 1
Positioning theory and strategic communication: a new approach to public relations research and practice 0 0 0
The reading journal blog assessment task: public relations students’ perceptions 122 107 4
Ready, aim, fire: key messages in public relations campaigns 38 38 1
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 262 229 78
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 34 30 3
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 465 356 76
Strategies to proactively manage activity 124 123 0
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James, Melanie

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James, Melanie

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