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James, Melanie

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Title Hits Visitors Downloads
Strategies to proactively manage activity 130 129 0
The reading journal blog assessment task: public relations students’ perceptions 133 118 4
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 141 129 4
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 54 49 3
A provisional conceptual framework for intentional positioning in public relations 29 18 0
The construction of intended meanings: furthering understanding of the purpose of public relations 238 199 79
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 36 30 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 1208 971 2
Ready, aim, fire: key messages in public relations campaigns 62 58 5
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 316 277 119
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 9 8 0
Positioning theory and strategic communication: a new approach to public relations research and practice 8 7 0
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 572 424 106
Getting to the heart of public relations: the concept of strategic intent 243 218 2
The use of intentional positioning techniques in government agencies' communication campaigns 117 104 1
Positioning theory and strategic communication: a new approach to public relations research and practice 56 54 0
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 11 8 0
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James, Melanie

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James, Melanie

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