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James, Melanie

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Title Hits Visitors Downloads
A provisional conceptual framework for intentional positioning in public relations 92 59 0
Getting to the heart of public relations: the concept of strategic intent 274 239 2
The use of intentional positioning techniques in government agencies' communication campaigns 166 134 1
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 34 25 0
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 98 70 8
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 725 510 115
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 406 346 179
Positioning theory and strategic communication: a new approach to public relations research and practice 72 45 0
The reading journal blog assessment task: public relations students’ perceptions 160 138 4
The construction of intended meanings: furthering understanding of the purpose of public relations 277 221 85
Strategies to proactively manage activity 158 146 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 104 77 6
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 43 29 0
Positioning theory and strategic communication: a new approach to public relations research and practice 117 95 0
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 168 150 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 1895 1454 2
Ready, aim, fire: key messages in public relations campaigns 119 92 9
The HPV school vaccination program: a discourse analysis of information provided to parents 9 6 0
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James, Melanie

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