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James, Melanie

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Title Hits Visitors Downloads
The use of intentional positioning techniques in government agencies' communication campaigns 133 114 1
Strategies to proactively manage activity 132 131 0
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 147 135 4
Ready, aim, fire: key messages in public relations campaigns 72 64 5
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 62 54 3
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 11 10 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 333 291 130
The construction of intended meanings: furthering understanding of the purpose of public relations 247 206 84
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 45 37 6
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 610 440 108
A provisional conceptual framework for intentional positioning in public relations 48 31 0
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 13 10 0
A review of the impact of new media on public relations: challenges for terrain, practice and education 1388 1105 2
The reading journal blog assessment task: public relations students’ perceptions 140 125 4
Getting to the heart of public relations: the concept of strategic intent 245 220 2
Positioning theory and strategic communication: a new approach to public relations research and practice 65 62 0
Positioning theory and strategic communication: a new approach to public relations research and practice 11 9 0
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James, Melanie

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James, Melanie

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