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James, Melanie

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Title Hits Visitors Downloads
The use of intentional positioning techniques in government agencies' communication campaigns 57 54 1
The reading journal blog assessment task: public relations students’ perceptions 120 105 4
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 361 268 57
Getting to the heart of public relations: the concept of strategic intent 206 182 2
The construction of intended meanings: furthering understanding of the purpose of public relations 178 147 55
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 98 87 4
A review of the impact of new media on public relations: challenges for terrain, practice and education 568 397 2
Strategies to proactively manage activity 117 116 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 174 148 16
Ready, aim, fire: key messages in public relations campaigns 10 10 0
Positioning theory and strategic communication: a new approach to public relations research and practice 6 6 0
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James, Melanie

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James, Melanie

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