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James, Melanie

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Title	Hits	Visitors	Downloads
The use of intentional positioning techniques in government agencies' communication campaigns	28	25	1
Driving learning through blogging: students' perceptions of a reading journal blog assessment task	47	38	4
The reading journal blog assessment task: public relations students’ perceptions	73	63	4
The construction of intended meanings: furthering understanding of the purpose of public relations	137	107	37
A review of the impact of new media on public relations: challenges for terrain, practice and education	316	183	2
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques	199	140	32
Strategies to proactively manage activity	9	8	0
Getting to the heart of public relations: the concept of strategic intent	105	87	2
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies	21	12	3

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James, Melanie

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James, Melanie

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