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James, Melanie

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Title Hits Visitors Downloads
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques 657 470 108
The reading journal blog assessment task: public relations students’ perceptions 140 125 4
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice 16 13 0
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners 65 55 4
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing 12 11 0
Positioning theory and strategic communication: a new approach to public relations research and practice 71 65 0
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies 334 292 131
The construction of intended meanings: furthering understanding of the purpose of public relations 248 207 84
Strategies to proactively manage activity 134 132 0
A provisional conceptual framework for intentional positioning in public relations 52 34 0
The use of intentional positioning techniques in government agencies' communication campaigns 133 114 1
A review of the impact of new media on public relations: challenges for terrain, practice and education 1536 1205 2
Driving learning through blogging: students' perceptions of a reading journal blog assessment task 150 137 4
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use 49 41 6
Ready, aim, fire: key messages in public relations campaigns 80 71 5
Positioning theory and strategic communication: a new approach to public relations research and practice 16 13 0
Getting to the heart of public relations: the concept of strategic intent 249 223 2
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James, Melanie

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James, Melanie

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